Value Line Architectural Rendering and Architectural Animation Update

by Steve Ormonde on 01/26/10 at 3:28 pm

Our Value Line is off to a great start!  The goal was to make Focus 360 accessible to anyone for any project (not just the high end) and I am pleased to report its working!

One example is the Fremont, California office of BCA Architects.  BCA does a lot of work for schools and churches who typically can’t afford high end renderings and animations so they have had to use rendering houses from China to save money.  Last year BCA decided to give Focus 360’s Value Line a chance.  According to Samer Kawar, Associate/Lead Design Architect “The quality of Focus 360’s work makes all the other renderings and animations we’ve done (which we thought were good at the time), look amateurish! Great people to work with too…”

BCA and Focus 360 have now done multiple architectural renderings and architectural animations together.  One animation was a design presentation of an elementary school (below).  Notice how the cars and people are not moving (one of the features to keep our costs low!), yet you still get a great sense of the design and scale.

Home builders are also taking advantage of our Value Line.  Shea Homes uses our Value Line Virtual Model Homes to demonstrate the floor plans that won’t have a physical decorated model.  According to Adam Hieb, Director of Sales and Marketing, “We’ve used Focus 360 for many years for our bigger budget, high profile projects. We’re excited that we can now afford them for all our projects.”

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