Reflecting the Montage Brand

by Steven Greco on 11/30/09 at 3:16 pm

Without a doubt, Montage Hotels & Resorts is a world-class brand and is “the” brand of choice for discerning consumers. If you’ve ever had the opportunity to visit one of their resorts you know exactly what I’m talking about. Montage creates exceptional developments with a true sense and spirit of place. From their stunningly beautiful exterior architecture to their elegant yet comfortable interiors, no detail is left overlooked.

So we were very excited and honored when we got the call from The Athens Group, the developer of Montage Hotels & Resorts, for some 3D illustrations. Athens had seen some of the 3D illustrations/renderings and animation work we had produced for Ritz-Carlton Destination Club, Starwood Capital Group and Vail Resorts and were confident that we were the right company to partner with to reflect their brand image and to capture the essence of their newest mountain resort, Montage Deer Valley, UT.

The Athens Group asked us to create a set of renderings that would communicate two key experiences:

1) The arrival to the front of the resort in winter

2) A view of the pool deck in the mid-summer

As for how effective the imagery turned out, take a look at Montage Hotels & Resorts’ Facebook page here. to see consumer comments ranging from “WOW, that’s awesome!!!” to “WOW, I really want to go there!!!” which are exactly the kind of comments the client was hoping for.

You can preview the Montage Deer Valley Resort website here.