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Observations From My Recent Trip To The Middle East
After returning from the Middle East a couple weeks ago, and again just a couple months before that, I had some time to reflect on my visit to Abu Dhabi, Qatar and Saudi Arabia and have some quick observations as it relates to the real estate market. One, the market in the Middle East like [...]
Full Story3D Architectural Film Versus 3D Fly Through…. Is there a difference?
When a new client is referred to focus 360 and wants to commission us to create a new project video to market a development, my first thought is that’s great, and then I immediately move to thinking about what type of video they have in mind for their project. Like in Hollywood, there are block [...]
Full StoryView Simulations Could Help Land Your Anchor Tenant
It is one thing to take a photo of your site and use it in your pitch to secure an anchor tenant who insists there must be visibility to their building and signage from the main road or freeway. It is another thing altogether to take that same photo and simulate the building with pylon [...]
Full StoryMixed-Use Developments Are Prime Candidates for 3D Architectural Animations
As time passes, there is less raw land to develop master plan communities in suburban and rural areas and more opportunities for mixed use projects in downtown and urban in fill locations. When thinking about how to convey the vision for a mixed use project that could include uses such as commercial office, retail, multi [...]
Full StoryUsing Architectural Visualization and Animation to Demonstrate LEED Qualities
In looking at this project from a different point of view, the team decided to create a 3D Animation that focused on the internal use and functionality of the structure, coupled with some unique GREEN elements and LEED certified design details all within one presentation. Typically you would show the architectural details and unique design [...]
Full StoryLive Video Merged with 3D Animation-Virtually Shows Remarkable Changes
Fresh off a unanimous approval by the Coastal Commission in October 2009, the revitalization plan for Dana Point Harbor is picking up momentum and now can begin focusing on Phase I of the plan. The first phase will focus on the commercial core and include new designs for increased parking, a launch ramp, shopping, restaurants [...]
Full StoryUsing 3D Animation to Demonstrate Construction Phasing
When our client approached us for a new project opportunity that needed a unique 3D animation video to help sell the approval board, we were eager to hear about how we could help. As we brainstormed with our client we realized all of our creative juices would need to be flowing for this one and [...]
Full StorySimulating a Steep Grade Can Be Tricky
When our client asked us to create a 3D simulation of a proposed grade change with a 30 foot retaining wall in front of their already existing building, we knew that would be an interesting and challenging study to produce. The primary goal for this simulation was to help our client better explain to both [...]
Full StoryUsing 3D Animation to Win Design-Build Contracts
When one of our clients asked us to meet to discuss a new strategy for winning design build contracts, we were more than happy to oblige. The idea was to add an animated movie to the presentation and submittal package that would more effectively communicate our client’s design intent for a new project they wanted [...]
Full StoryVirtual Freeway View Equals Tenant Interest
I recently called one of our industrial developer clients to check in on how their distribution project was going and specifically how the 3D aerial rendering we provided was working out for them. I knew the aerial view was going to be very important to the success of the leasing effort, since there was a [...]
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