Archive by Author
Rock Star Fixer-Upper House for a cool $32m!
We were recently engaged by the Montage Resort in Laguna Beach, CA to help them with the marketing of a multi-million dollar custom home in the prestigious neighborhood of the Montage Residences. The home had been under construction for nearly 4 years and still unfinished when the owner decided to sell the property about four [...]
Full StoryThe Future May Not Be What You Imagined
Do you ever wonder what life will be like in the future? I remember as a kid watching TV shows like The Jetsons and Star Trek and thinking how cool it will be in the future with flying cars, robotic housekeepers and teleporting devices. Even the simple every day stuff like home automation tools just [...]
Full StoryFocus 360 Helps Client Gain Unanimous Support
Congratulations to our clients Newman Garrison + Partners and Monarch Group for gaining community endorsement with a unanimous 26-0 vote from the East Side Project Advisory Committee in West Hollywood for their proposed urban infill mixed-use developments! Newman Garrison + Partners engaged Focus 360 to create two Video Animations for the two urban infill mixed-use [...]
Full StoryDo Interactive Sales Tools Really Work?
You read about this stuff all the time. Interactive sales tools for the sales office point of sale. Do they really work? Do they really build rapport between the buyer and seller? Do they really get prospects fully engaged with the sales staff? Do they really help buyers understand the different floor plans, floor plan [...]
Full StoryVirtual Reservation Services Powered by Focus 360
Focus 360 is pleased to announce a strategic alliance with First Release Homes Inc. Together our companies will offer a new service that will revolutionize traditional new home sales and marketing by providing cutting edge 3D internet technologies Powered by Focus 360, via a unique online Virtual Reservation Services. First Release Homes and Focus 360 recently contracted [...]
Full StoryNo 3D Renderings – Just Stunning Stop Motion Video
Sometimes you come across a music video that is so visually stunning and interesting that you just can’t stop yourself from watching it. This is one of those videos and I highly recommend you watch it strictly for its entertainment value. It’s by an artist named Oren Lavie and called “Her Morning Elegance”. You may [...]
Full StoryThe Greenest Model Home is No Model Home
Did you know that a typical 2500 square foot model home produces approx. 35,000 lbs of CO2 per year? So for a typical model complex of 3 model homes, you’re talking about a carbon footprint of approx. 100,000 lbs of CO2 per year! And that’s just for one community! So what if a builder/developer builds [...]
Full StoryArch Viz Biz – Say what?
I was meeting with a new client the other day and was reminded that people outside of the Architectural Visualization business (Arch Viz Biz) are not very familiar with the terminology, acronyms and jargon we tend to use. I am usually pretty good about getting a feel for my client’s awareness of such terms and [...]
Full StorySelling New Homes without Physical Models
Lennar Homes in No. California has just opened a new community in Petaluma CA called “Riverview”. They are offering seven (7) new floor plans on 38 home sites and they will be selling the homes using Focus 360 Value Line 3D Virtual Model Home tours (architectural animation) in place of traditional physical models. Lennar’s plan [...]
Full StoryUsing Low Detail 3D Models and Animation as a Planning Tool – Part II
This is an update to the blog I posted on 10/19/09 Low Detail 3D Models and Animation as a Planning Tool. Our client (Gramor Development) retained our services again last September to further refine and enhance the presentation we created for them over a year ago. Their original development plan had evolved quite a bit [...]
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