Archive by Author
Are 3D TV’s For You?
Having a tough time deciding if 3D TV’s are for you? Well, I’m not! I’m bullish on 3D TV’s but not necessarily for the reasons you might expect. Integrated into our interactive point of sale applications, 3D TV’s will significantly enhance how home buyers tour the Virtual Model Homes! You see, as realistic as our Virtual [...]
Full Story“We Are A ‘Traditional’ Home Builder”
Folks often consider us a “technology” company. I’m cool with that, though I tend to consider us a communication company (hence our Architectural Communications trademark) that happens to use 3D technology as our method of choice. But because of the technology moniker, we occasionally meet up with home builders that are lets say, technically challenged [...]
Full StoryDeath of a Sales Office
Why haven’t the “old school” new home sales offices died? Did the people in charge not notice that the consumer from the 60’s is not the same as the consumer of today? Back in the old days, it was easy to impress a visitor. Put some fancy renderings on the wall, create a mini version [...]
Full StoryPCBC-eve
It’s Monday afternoon and I am finalizing my preparations for PCBC. You know, making sure I have enough business cards, checking the flight time and reviewing our exhibit check list. This will be the 20th year of Focus 360 exhibiting in San Francisco and boy have things changed over the years! I won’t get into [...]
Full StoryA Virtual Spring Cleaning
I generally don’t get caught up in the annual ritual of “Spring Cleaning” but this year it’s a bit different. We migrated our studio from one side of our building to another in order to make room for a new tenant and in the process experienced the mother of all spring cleanings! We’re talking over [...]
Full StoryVirtual Economic Indicators
The phrase “economic indicator” has become immensely popular as folks look to understand where our economy is heading and, more importantly, has the “great recession” ended. Leading indicators like building permits, initial jobless claims and manufacturers orders are watched intently with hopes for a positive change that would signal the beginning of a recovery. At [...]
Full StorySave Time and Money on Your Next 3D Rendering and Animation
One of the bigger challenges we face in producing 3D architectural animations and renderings may surprise you, and it could save you time and money. It is the collection of information! A very common scenario goes something like this: You’re about to launch your new project and are anxious to prepare the visuals that will [...]
Full StoryiPad and Your Sales Office
There has been a lot of hype around Apple’s announcement of their iPad, both positive and negative. Some call it a glorified iTouch while others say it will revolutionize personal computing as we know it. Regardless of where you sit on the iFence, one thing I’m sure of is that it will not go the [...]
Full StoryValue Line Architectural Rendering and Architectural Animation Update
Our Value Line is off to a great start! The goal was to make Focus 360 accessible to anyone for any project (not just the high end) and I am pleased to report its working! One example is the Fremont, California office of BCA Architects. BCA does a lot of work for schools and churches [...]
Full StoryGame Changer – Introducing Focus 360′s Value Line
It’s been well known for many years that Focus 360 provides the highest level of architectural illustrations and 3D animations in the industry. In fact, our team has produced high-end projects for some of the most premier residential, commercial and resort developers across the globe. And the fact is, every aspect of our business, from [...]
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