Archive for 'Animation'
Are 3D TV’s For You?
Having a tough time deciding if 3D TV’s are for you? Well, I’m not! I’m bullish on 3D TV’s but not necessarily for the reasons you might expect. Integrated into our interactive point of sale applications, 3D TV’s will significantly enhance how home buyers tour the Virtual Model Homes! You see, as realistic as our Virtual [...]
Full Story“We Are A ‘Traditional’ Home Builder”
Folks often consider us a “technology” company. I’m cool with that, though I tend to consider us a communication company (hence our Architectural Communications trademark) that happens to use 3D technology as our method of choice. But because of the technology moniker, we occasionally meet up with home builders that are lets say, technically challenged [...]
Full StoryCan The Use of 3D Imagery Increase Your Credibility?
When starting a new development project it seems like an important first step is to develop a good working relationship and open line of communication with the community at large in which you will be building. I have noticed over the years that many community members don’t have the vision that perhaps a developer, architect [...]
Full StoryFocus 360 Helps Client Gain Unanimous Support
Congratulations to our clients Newman Garrison + Partners and Monarch Group for gaining community endorsement with a unanimous 26-0 vote from the East Side Project Advisory Committee in West Hollywood for their proposed urban infill mixed-use developments! Newman Garrison + Partners engaged Focus 360 to create two Video Animations for the two urban infill mixed-use [...]
Full StoryVirtual Reservation Services Powered by Focus 360
Focus 360 is pleased to announce a strategic alliance with First Release Homes Inc. Together our companies will offer a new service that will revolutionize traditional new home sales and marketing by providing cutting edge 3D internet technologies Powered by Focus 360, via a unique online Virtual Reservation Services. First Release Homes and Focus 360 recently contracted [...]
Full StoryNo 3D Renderings – Just Stunning Stop Motion Video
Sometimes you come across a music video that is so visually stunning and interesting that you just can’t stop yourself from watching it. This is one of those videos and I highly recommend you watch it strictly for its entertainment value. It’s by an artist named Oren Lavie and called “Her Morning Elegance”. You may [...]
Full StoryThe Greenest Model Home is No Model Home
Did you know that a typical 2500 square foot model home produces approx. 35,000 lbs of CO2 per year? So for a typical model complex of 3 model homes, you’re talking about a carbon footprint of approx. 100,000 lbs of CO2 per year! And that’s just for one community! So what if a builder/developer builds [...]
Full StoryVirtual Economic Indicators
The phrase “economic indicator” has become immensely popular as folks look to understand where our economy is heading and, more importantly, has the “great recession” ended. Leading indicators like building permits, initial jobless claims and manufacturers orders are watched intently with hopes for a positive change that would signal the beginning of a recovery. At [...]
Full Story3D Architectural Film Versus 3D Fly Through…. Is there a difference?
When a new client is referred to focus 360 and wants to commission us to create a new project video to market a development, my first thought is that’s great, and then I immediately move to thinking about what type of video they have in mind for their project. Like in Hollywood, there are block [...]
Full StoryMixed-Use Developments Are Prime Candidates for 3D Architectural Animations
As time passes, there is less raw land to develop master plan communities in suburban and rural areas and more opportunities for mixed use projects in downtown and urban in fill locations. When thinking about how to convey the vision for a mixed use project that could include uses such as commercial office, retail, multi [...]
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