focus360
Home About Us Contact Us

Archive for 'Interactive'

Experience Our New App at PCBC!

Experience Our New App at PCBC!

Our latest app is ready for its preview at PCBC 2012 in San Francisco. We’re excited to be showing off our hard work and see people interact with the product. What is this amazing new app, you ask? It takes what we already do, using the latest in technology to show off your new homes, [...]

Full Story

Are 3D TV’s For You?

Are 3D TV’s For You?

Having a tough time deciding if 3D TV’s are for you?  Well, I’m not!  I’m bullish on 3D TV’s but not necessarily for the reasons you might expect.  Integrated into our interactive point of sale applications, 3D TV’s will significantly enhance how home buyers tour the Virtual Model Homes! You see, as realistic as our Virtual [...]

Full Story

“We Are A ‘Traditional’ Home Builder”

“We Are A ‘Traditional’ Home Builder”

Folks often consider us a “technology” company.  I’m cool with that, though I tend to consider us a communication company (hence our Architectural Communications trademark) that happens to use 3D technology as our method of choice.  But because of the technology moniker, we occasionally meet up with home builders that are lets say, technically challenged [...]

Full Story

Do Interactive Sales Tools Really Work?

Do Interactive Sales Tools Really Work?

You read about this stuff all the time. Interactive sales tools for the sales office point of sale. Do they really work? Do they really build rapport between the buyer and seller? Do they really get prospects fully engaged with the sales staff? Do they really help buyers understand the different floor plans, floor plan [...]

Full Story

Introducing The Value Line Interactive App

Introducing The Value Line Interactive App

I am excited to tell you that next week, during the Pacific Coast Builders Conference in San Francisco, we will introduce our newest addition to our Value Line product mix: The Interactive Sales Center App! This suite of tools will modernize your sales office while engaging, educating and converting your prospects.  Each module comes from [...]

Full Story

Virtual Reservation Services Powered by Focus 360

Virtual Reservation Services Powered by Focus 360

Focus 360 is pleased to announce a strategic alliance with First Release Homes Inc. Together our companies will offer a new service that will revolutionize traditional new home sales and marketing by providing cutting edge 3D internet technologies Powered by Focus 360, via a unique online Virtual Reservation Services. First Release Homes and Focus 360 recently contracted [...]

Full Story

The Greenest Model Home is No Model Home

The Greenest Model Home is No Model Home

Did you know that a typical 2500 square foot model home produces approx. 35,000 lbs of CO2 per year? So for a typical model complex of 3 model homes, you’re talking about a carbon footprint of approx. 100,000 lbs of CO2 per year! And that’s just for one community! So what if a builder/developer builds [...]

Full Story

Virtual Economic Indicators

Virtual Economic Indicators

The phrase “economic indicator” has become immensely popular as folks look to understand where our economy is heading and, more importantly, has the “great recession” ended.  Leading indicators like building permits, initial jobless claims and manufacturers orders are watched intently with hopes for a positive change that would signal the beginning of a recovery. At [...]

Full Story

iPad and Your Sales Office

iPad and Your Sales Office

There has been a lot of hype around Apple’s announcement of their iPad, both positive and negative.  Some call it a glorified iTouch while others say it will revolutionize personal computing as we know it.  Regardless of where you sit on the iFence, one thing I’m sure of is that it will not go the [...]

Full Story

Leverage Existing Marketing Assets to Create Interactive Sales Tools

Leverage Existing Marketing Assets to Create Interactive Sales Tools

We all know that builder sales & marketing budgets are tight these days for new or existing projects. Yet the need for dynamic and impactful sales tools in the sale office or community information center is still strong especially in the sluggish real estate market. These sales tools empower sales people to make memorable presentations [...]

Full Story