Archive for 'Observations'
The Future May Not Be What You Imagined
Do you ever wonder what life will be like in the future? I remember as a kid watching TV shows like The Jetsons and Star Trek and thinking how cool it will be in the future with flying cars, robotic housekeepers and teleporting devices. Even the simple every day stuff like home automation tools just [...]
Full StoryAre 3D TV’s For You?
Having a tough time deciding if 3D TV’s are for you? Well, I’m not! I’m bullish on 3D TV’s but not necessarily for the reasons you might expect. Integrated into our interactive point of sale applications, 3D TV’s will significantly enhance how home buyers tour the Virtual Model Homes! You see, as realistic as our Virtual [...]
Full StoryCan a Photorealistic 3D Rendering Change The Way a Space is Designed?
An interesting thing happened on a recent project where we were creating a number of photorealistic renderings for a new hi rise in Honolulu, Hawaii. We were on our way to creating some really nice and very hi quality still renderings and our client was really liking what they were seeing. The fact our client [...]
Full Story“We Are A ‘Traditional’ Home Builder”
Folks often consider us a “technology” company. I’m cool with that, though I tend to consider us a communication company (hence our Architectural Communications trademark) that happens to use 3D technology as our method of choice. But because of the technology moniker, we occasionally meet up with home builders that are lets say, technically challenged [...]
Full StoryCan The Use of 3D Imagery Increase Your Credibility?
When starting a new development project it seems like an important first step is to develop a good working relationship and open line of communication with the community at large in which you will be building. I have noticed over the years that many community members don’t have the vision that perhaps a developer, architect [...]
Full StoryDeath of a Sales Office
Why haven’t the “old school” new home sales offices died? Did the people in charge not notice that the consumer from the 60’s is not the same as the consumer of today? Back in the old days, it was easy to impress a visitor. Put some fancy renderings on the wall, create a mini version [...]
Full StoryObservations From My Recent Trip To The Middle East
After returning from the Middle East a couple weeks ago, and again just a couple months before that, I had some time to reflect on my visit to Abu Dhabi, Qatar and Saudi Arabia and have some quick observations as it relates to the real estate market. One, the market in the Middle East like [...]
Full StoryDo Interactive Sales Tools Really Work?
You read about this stuff all the time. Interactive sales tools for the sales office point of sale. Do they really work? Do they really build rapport between the buyer and seller? Do they really get prospects fully engaged with the sales staff? Do they really help buyers understand the different floor plans, floor plan [...]
Full StoryPCBC-eve
It’s Monday afternoon and I am finalizing my preparations for PCBC. You know, making sure I have enough business cards, checking the flight time and reviewing our exhibit check list. This will be the 20th year of Focus 360 exhibiting in San Francisco and boy have things changed over the years! I won’t get into [...]
Full StoryA Virtual Spring Cleaning
I generally don’t get caught up in the annual ritual of “Spring Cleaning” but this year it’s a bit different. We migrated our studio from one side of our building to another in order to make room for a new tenant and in the process experienced the mother of all spring cleanings! We’re talking over [...]
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