Archive for 'Video'
Mixed-Use Developments Are Prime Candidates for 3D Architectural Animations
As time passes, there is less raw land to develop master plan communities in suburban and rural areas and more opportunities for mixed use projects in downtown and urban in fill locations.
When thinking about how to convey the vision for a mixed use project that could include uses such as commercial office, retail, multi family [...]
Western Influences in an Ancient Land
Although I’d like to say that I am experienced and worldly global traveler, my international exposure has consisted of routine thumbing through Newsweek and occasional brushes with foreign cab drivers in Las Vegas. It’s just too easy to stay cloistered in my Southern California bubble. America as well tends to have that insulting effect- vast [...]
Full StorySelling New Homes without Physical Models
Lennar Homes in No. California has just opened a new community in Petaluma CA called “Riverview”. They are offering seven (7) new floor plans on 38 home sites and they will be selling the homes using Focus 360 Value Line 3D Virtual Model Home tours (architectural animation) in place of traditional physical models.
Lennar’s plan is [...]
Value Line Architectural Rendering and Architectural Animation Update
Our Value Line is off to a great start! The goal was to make Focus 360 accessible to anyone for any project (not just the high end) and I am pleased to report its working!
One example is the Fremont, California office of BCA Architects. BCA does a lot of work for schools and churches who [...]
Using Architectural Visualization and Animation to Demonstrate LEED Qualities
In looking at this project from a different point of view, the team decided to create a 3D Animation that focused on the internal use and functionality of the structure, coupled with some unique GREEN elements and LEED certified design details all within one presentation.
Typically you would show the architectural details and unique design features [...]
Using Low Detail 3D Models and Animation as a Planning Tool – Part II
This is an update to the blog I posted on 10/19/09 Low Detail 3D Models and Animation as a Planning Tool.
Our client (Gramor Development) retained our services again last September to further refine and enhance the presentation we created for them over a year ago. Their original development plan had evolved quite a bit over [...]
Live Video Merged with 3D Animation-Virtually Shows Remarkable Changes
Fresh off a unanimous approval by the Coastal Commission in October 2009, the revitalization plan for Dana Point Harbor is picking up momentum and now can begin focusing on Phase I of the plan.
The first phase will focus on the commercial core and include new designs for increased parking, a launch ramp, shopping, restaurants and [...]
Focus 360 Honored on National Philanthropy Day
As a part of our on-going commitment to giving back to our community, the team at Focus 360 has supported the fund-raising efforts of Laura’s House over the past four years. Our efforts involve the writing and production of a series of films (one each year) designed to show the breadth of services offered to [...]
Full StoryUsing 3D Animation to Demonstrate Construction Phasing
When our client approached us for a new project opportunity that needed a unique 3D animation video to help sell the approval board, we were eager to hear about how we could help. As we brainstormed with our client we realized all of our creative juices would need to be flowing for this one and [...]
Full StoryLow Detail 3D Models and Animation as a Planning Tool
Here’s a great example of how one of our clients used simple and affordable low detail 3D modeling and animation as a planning tool to demonstrate a large mixed use redevelopment project early in the planning stages to the city planning commission in Vancouver, WA.
The goal of the animation was to communicate the intended land [...]
Using 3D Animation to Win Design-Build Contracts
When one of our clients asked us to meet to discuss a new strategy for winning design build contracts, we were more than happy to oblige.
The idea was to add an animated movie to the presentation and submittal package that would more effectively communicate our client’s design intent for a new project they wanted to [...]
