focus360
Home About Us Contact Us

Archive for 'Video'

Virtual Purchasing Services Powered by Focus 360

Virtual Purchasing Services Powered by Focus 360

Focus 360 is pleased to announce a strategic alliance with First Release Homes Inc. Together our companies will offer a new service that will revolutionize traditional new home sales and marketing by providing cutting edge 3D internet technologies Powered by Focus 360, via a unique online Virtual Purchasing Services. First Release Homes and Focus 360 recently contracted [...]

Full Story

No 3D Renderings – Just Stunning Stop Motion Video

No 3D Renderings – Just Stunning Stop Motion Video

Sometimes you come across a music video that is so visually stunning and interesting that you just can’t stop yourself from watching it. This is one of those videos and I highly recommend you watch it strictly for its entertainment value. It’s by an artist named Oren Lavie and called “Her Morning Elegance”. You may [...]

Full Story

Virtual Economic Indicators

Virtual Economic Indicators

The phrase “economic indicator” has become immensely popular as folks look to understand where our economy is heading and, more importantly, has the “great recession” ended.  Leading indicators like building permits, initial jobless claims and manufacturers orders are watched intently with hopes for a positive change that would signal the beginning of a recovery. At [...]

Full Story

3D Architectural Film Versus 3D Fly Through…. Is there a difference?

3D Architectural Film Versus 3D Fly Through….  Is there a difference?

When a new client is referred to focus 360 and wants to commission us to create a new project video to market a development, my first thought is that’s great, and then I immediately move to thinking about what type of video they have in mind for their project. Like in Hollywood, there are block [...]

Full Story

Mixed-Use Developments Are Prime Candidates for 3D Architectural Animations

Mixed-Use Developments Are Prime Candidates for 3D Architectural Animations

As time passes, there is less raw land to develop master plan communities in suburban and rural areas and more opportunities for mixed use projects in downtown and urban in fill locations. When thinking about how to convey the vision for a mixed use project that could include uses such as commercial office, retail, multi [...]

Full Story

Western Influences in an Ancient Land

Western Influences in an Ancient Land

Although I’d like to say that I am experienced and worldly global traveler, my international exposure has consisted of routine thumbing through Newsweek and occasional brushes with foreign cab drivers in Las Vegas.  It’s just too easy to stay cloistered in my Southern California bubble. America as well tends to have that insulting effect- vast [...]

Full Story

Selling New Homes without Physical Models

Selling New Homes without Physical Models

Lennar Homes in No. California has just opened a new community in Petaluma CA called “Riverview”. They are offering seven (7) new floor plans on 38 home sites and they will be selling the homes using Focus 360 Value Line 3D Virtual Model Home tours (architectural animation) in place of traditional physical models. Lennar’s plan [...]

Full Story

Value Line Architectural Rendering and Architectural Animation Update

Value Line Architectural Rendering and Architectural Animation Update

Our Value Line is off to a great start!  The goal was to make Focus 360 accessible to anyone for any project (not just the high end) and I am pleased to report its working! One example is the Fremont, California office of BCA Architects.  BCA does a lot of work for schools and churches [...]

Full Story

Using Architectural Visualization and Animation to Demonstrate LEED Qualities

Using Architectural Visualization and Animation to Demonstrate LEED Qualities

In looking at this project from a different point of view, the team decided to create a 3D Animation that focused on the internal use and functionality of the structure, coupled with some unique GREEN elements and LEED certified design details all within one presentation. Typically you would show the architectural details and unique design [...]

Full Story

Using Low Detail 3D Models and Animation as a Planning Tool – Part II

Using Low Detail 3D Models and Animation as a Planning Tool – Part II

This is an update to the blog I posted on 10/19/09 Low Detail 3D Models and Animation as a Planning Tool. Our client (Gramor Development) retained our services again last September to further refine and enhance the presentation we created for them over a year ago. Their original development plan had evolved quite a bit [...]

Full Story