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The Greenest Model Home is No Model Home

The Greenest Model Home is No Model Home

Did you know that a typical 2500 square foot model home produces approx. 35,000 lbs of CO2 per year? So for a typical model complex of 3 model homes, you’re talking about a carbon footprint of approx. 100,000 lbs of CO2 per year! And that’s just for one community! So what if a builder/developer builds [...]

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Virtual Economic Indicators

Virtual Economic Indicators

The phrase “economic indicator” has become immensely popular as folks look to understand where our economy is heading and, more importantly, has the “great recession” ended.  Leading indicators like building permits, initial jobless claims and manufacturers orders are watched intently with hopes for a positive change that would signal the beginning of a recovery. At [...]

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3D Architectural Film Versus 3D Fly Through…. Is there a difference?

3D Architectural Film Versus 3D Fly Through….  Is there a difference?

When a new client is referred to focus 360 and wants to commission us to create a new project video to market a development, my first thought is that’s great, and then I immediately move to thinking about what type of video they have in mind for their project. Like in Hollywood, there are block [...]

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Arch Viz Biz – Say what?

Arch Viz Biz – Say what?

I was meeting with a new client the other day and was reminded that people outside of the Architectural Visualization business (Arch Viz Biz) are not very familiar with the terminology, acronyms and jargon we tend to use. I am usually pretty good about getting a feel for my client’s awareness of such terms and [...]

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Save Time and Money on Your Next 3D Rendering and Animation

Save Time and Money on Your Next 3D Rendering and Animation

One of the bigger challenges we face in producing 3D architectural animations and renderings may surprise you, and it could save you time and money.  It is the collection of information! A very common scenario goes something like this: You’re about to launch your new project and are anxious to prepare the visuals that will [...]

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View Simulations Could Help Land Your Anchor Tenant

View Simulations Could Help Land Your Anchor Tenant

It is one thing to take a photo of your site and use it in your pitch to secure an anchor tenant who insists there must be visibility to their building and signage from the main road or freeway.  It is another thing altogether to take that same photo and simulate the building with pylon [...]

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iPad and Your Sales Office

iPad and Your Sales Office

There has been a lot of hype around Apple’s announcement of their iPad, both positive and negative.  Some call it a glorified iTouch while others say it will revolutionize personal computing as we know it.  Regardless of where you sit on the iFence, one thing I’m sure of is that it will not go the [...]

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Mixed-Use Developments Are Prime Candidates for 3D Architectural Animations

Mixed-Use Developments Are Prime Candidates for 3D Architectural Animations

As time passes, there is less raw land to develop master plan communities in suburban and rural areas and more opportunities for mixed use projects in downtown and urban in fill locations. When thinking about how to convey the vision for a mixed use project that could include uses such as commercial office, retail, multi [...]

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Western Influences in an Ancient Land

Western Influences in an Ancient Land

Although I’d like to say that I am experienced and worldly global traveler, my international exposure has consisted of routine thumbing through Newsweek and occasional brushes with foreign cab drivers in Las Vegas.  It’s just too easy to stay cloistered in my Southern California bubble. America as well tends to have that insulting effect- vast [...]

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Selling New Homes without Physical Models

Selling New Homes without Physical Models

Lennar Homes in No. California has just opened a new community in Petaluma CA called “Riverview”. They are offering seven (7) new floor plans on 38 home sites and they will be selling the homes using Focus 360 Value Line 3D Virtual Model Home tours (architectural animation) in place of traditional physical models. Lennar’s plan [...]

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