The Greenest Model Home is No Model Home
Did you know that a typical 2500 square foot model home produces approx. 35,000 lbs of CO2 per year? So for a typical model complex of 3 model homes, you’re talking about a carbon footprint of approx. 100,000 lbs of CO2 per year! And that’s just for one community! So what if a builder/developer builds [...]
Full StoryVirtual Economic Indicators
The phrase “economic indicator” has become immensely popular as folks look to understand where our economy is heading and, more importantly, has the “great recession” ended. Leading indicators like building permits, initial jobless claims and manufacturers orders are watched intently with hopes for a positive change that would signal the beginning of a recovery. At [...]
Full Story3D Architectural Film Versus 3D Fly Through…. Is there a difference?
When a new client is referred to focus 360 and wants to commission us to create a new project video to market a development, my first thought is that’s great, and then I immediately move to thinking about what type of video they have in mind for their project. Like in Hollywood, there are block [...]
Full StoryArch Viz Biz – Say what?
I was meeting with a new client the other day and was reminded that people outside of the Architectural Visualization business (Arch Viz Biz) are not very familiar with the terminology, acronyms and jargon we tend to use. I am usually pretty good about getting a feel for my client’s awareness of such terms and [...]
Full StorySave Time and Money on Your Next 3D Rendering and Animation
One of the bigger challenges we face in producing 3D architectural animations and renderings may surprise you, and it could save you time and money. It is the collection of information! A very common scenario goes something like this: You’re about to launch your new project and are anxious to prepare the visuals that will [...]
Full StoryView Simulations Could Help Land Your Anchor Tenant
It is one thing to take a photo of your site and use it in your pitch to secure an anchor tenant who insists there must be visibility to their building and signage from the main road or freeway. It is another thing altogether to take that same photo and simulate the building with pylon [...]
Full StoryiPad and Your Sales Office
There has been a lot of hype around Apple’s announcement of their iPad, both positive and negative. Some call it a glorified iTouch while others say it will revolutionize personal computing as we know it. Regardless of where you sit on the iFence, one thing I’m sure of is that it will not go the [...]
Full StoryMixed-Use Developments Are Prime Candidates for 3D Architectural Animations
As time passes, there is less raw land to develop master plan communities in suburban and rural areas and more opportunities for mixed use projects in downtown and urban in fill locations. When thinking about how to convey the vision for a mixed use project that could include uses such as commercial office, retail, multi [...]
Full StoryWestern Influences in an Ancient Land
Although I’d like to say that I am experienced and worldly global traveler, my international exposure has consisted of routine thumbing through Newsweek and occasional brushes with foreign cab drivers in Las Vegas. It’s just too easy to stay cloistered in my Southern California bubble. America as well tends to have that insulting effect- vast [...]
Full StorySelling New Homes without Physical Models
Lennar Homes in No. California has just opened a new community in Petaluma CA called “Riverview”. They are offering seven (7) new floor plans on 38 home sites and they will be selling the homes using Focus 360 Value Line 3D Virtual Model Home tours (architectural animation) in place of traditional physical models. Lennar’s plan [...]
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3D Architectural Film Versus 3D Fly Through…. Is there a difference?
When a new client is referred to focus 360 and wants to commission us to create a new project video to market a development, my first thought is that’s great, and then I immediately move to thinking about what type of video they have in mind for their project. Like in Hollywood, there are block [...]
Full StoryiPad and Your Sales Office
There has been a lot of hype around Apple’s announcement of their iPad, both positive and negative. Some call it a glorified iTouch while others say it will revolutionize personal computing as we know it. Regardless of where you sit on the iFence, one thing I’m sure of is that it will not go the [...]
Full StoryNew 3D Animation Helps Client Win Best Residential Award at Cityscape
Despite the recession, technology and 3D art continue to advance at a rapid pace, so today I want to share what I believe is the new standard for Master Plan Community animated videos, or short films as we like to refer to them. The subject matter for this video is a new MPC just outside [...]
Full StoryGame Changer – Introducing Focus 360′s Value Line
It’s been well known for many years that Focus 360 provides the highest level of architectural illustrations and 3D animations in the industry. In fact, our team has produced high-end projects for some of the most premier residential, commercial and resort developers across the globe. And the fact is, every aspect of our business, from [...]
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