Focus 360 Honored on National Philanthropy Day
As a part of our on-going commitment to giving back to our community, the team at Focus 360 has supported the fund-raising efforts of Laura’s House over the past four years. Our efforts involve the writing and production of a series of films (one each year) designed to show the breadth of services offered to [...]
Full StoryReflecting the Montage Brand
Without a doubt, Montage Hotels & Resorts is a world-class brand and is “the” brand of choice for discerning consumers. If you’ve ever had the opportunity to visit one of their resorts you know exactly what I’m talking about. Montage creates exceptional developments with a true sense and spirit of place. From their stunningly beautiful [...]
Full StoryUsing 3D Animation to Demonstrate Construction Phasing
When our client approached us for a new project opportunity that needed a unique 3D animation video to help sell the approval board, we were eager to hear about how we could help. As we brainstormed with our client we realized all of our creative juices would need to be flowing for this one and [...]
Full StoryGame Changer – Introducing Focus 360′s Value Line
It’s been well known for many years that Focus 360 provides the highest level of architectural illustrations and 3D animations in the industry. In fact, our team has produced high-end projects for some of the most premier residential, commercial and resort developers across the globe. And the fact is, every aspect of our business, from [...]
Full StoryLeverage Existing Marketing Assets to Create Interactive Sales Tools
We all know that builder sales & marketing budgets are tight these days for new or existing projects. Yet the need for dynamic and impactful sales tools in the sale office or community information center is still strong especially in the sluggish real estate market. These sales tools empower sales people to make memorable presentations [...]
Full StoryTake the time to do it right!
I was talking to my old boss the other day and it reminded me of one of his anecdotes that has always stayed with me. My boss worked in visual effects and one the projects he worked on was a movie titled “Fair Game.” You may remember it as the one and only movie starring [...]
Full StorySimulating a Steep Grade Can Be Tricky
When our client asked us to create a 3D simulation of a proposed grade change with a 30 foot retaining wall in front of their already existing building, we knew that would be an interesting and challenging study to produce. The primary goal for this simulation was to help our client better explain to both [...]
Full StoryLow Detail 3D Models and Animation as a Planning Tool
Here’s a great example of how one of our clients used simple and affordable low detail 3D modeling and animation as a planning tool to demonstrate a large mixed use redevelopment project early in the planning stages to the city planning commission in Vancouver, WA. The goal of the animation was to communicate the intended [...]
Full StoryUsing 3D Animation to Win Design-Build Contracts
When one of our clients asked us to meet to discuss a new strategy for winning design build contracts, we were more than happy to oblige. The idea was to add an animated movie to the presentation and submittal package that would more effectively communicate our client’s design intent for a new project they wanted [...]
Full StoryNew 3D Animation Helps Client Win Best Residential Award at Cityscape
Despite the recession, technology and 3D art continue to advance at a rapid pace, so today I want to share what I believe is the new standard for Master Plan Community animated videos, or short films as we like to refer to them. The subject matter for this video is a new MPC just outside [...]
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Can a Photorealistic 3D Rendering Change The Way a Space is Designed?
An interesting thing happened on a recent project where we were creating a number of photorealistic renderings for a new hi rise in Honolulu, Hawaii. We were on our way to creating some really nice and very hi quality still renderings and our client was really liking what they were seeing. The fact our client [...]
Full StoryDeath of a Sales Office
Why haven’t the “old school” new home sales offices died? Did the people in charge not notice that the consumer from the 60’s is not the same as the consumer of today? Back in the old days, it was easy to impress a visitor. Put some fancy renderings on the wall, create a mini version [...]
Full StoryThe Future May Not Be What You Imagined
Do you ever wonder what life will be like in the future? I remember as a kid watching TV shows like The Jetsons and Star Trek and thinking how cool it will be in the future with flying cars, robotic housekeepers and teleporting devices. Even the simple every day stuff like home automation tools just [...]
Full Story“We Are A ‘Traditional’ Home Builder”
Folks often consider us a “technology” company. I’m cool with that, though I tend to consider us a communication company (hence our Architectural Communications trademark) that happens to use 3D technology as our method of choice. But because of the technology moniker, we occasionally meet up with home builders that are lets say, technically challenged [...]
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