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Tag Archives: 3D architectural rendering

PCBC-eve

PCBC-eve

It’s Monday afternoon and I am finalizing my preparations for PCBC.  You know, making sure I have enough business cards, checking the flight time and reviewing our exhibit check list. This will be the 20th year of Focus 360 exhibiting in San Francisco and boy have things changed over the years!  I won’t get into [...]

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Introducing The Value Line Interactive App

Introducing The Value Line Interactive App

I am excited to tell you that next week, during the Pacific Coast Builders Conference in San Francisco, we will introduce our newest addition to our Value Line product mix: The Interactive Sales Center App! This suite of tools will modernize your sales office while engaging, educating and converting your prospects.  Each module comes from [...]

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The Greenest Model Home is No Model Home

The Greenest Model Home is No Model Home

Did you know that a typical 2500 square foot model home produces approx. 35,000 lbs of CO2 per year? So for a typical model complex of 3 model homes, you’re talking about a carbon footprint of approx. 100,000 lbs of CO2 per year! And that’s just for one community! So what if a builder/developer builds [...]

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Virtual Economic Indicators

Virtual Economic Indicators

The phrase “economic indicator” has become immensely popular as folks look to understand where our economy is heading and, more importantly, has the “great recession” ended.  Leading indicators like building permits, initial jobless claims and manufacturers orders are watched intently with hopes for a positive change that would signal the beginning of a recovery. At [...]

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Arch Viz Biz – Say what?

Arch Viz Biz – Say what?

I was meeting with a new client the other day and was reminded that people outside of the Architectural Visualization business (Arch Viz Biz) are not very familiar with the terminology, acronyms and jargon we tend to use. I am usually pretty good about getting a feel for my client’s awareness of such terms and [...]

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Save Time and Money on Your Next 3D Rendering and Animation

Save Time and Money on Your Next 3D Rendering and Animation

One of the bigger challenges we face in producing 3D architectural animations and renderings may surprise you, and it could save you time and money.  It is the collection of information! A very common scenario goes something like this: You’re about to launch your new project and are anxious to prepare the visuals that will [...]

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Mixed-Use Developments Are Prime Candidates for 3D Architectural Animations

Mixed-Use Developments Are Prime Candidates for 3D Architectural Animations

As time passes, there is less raw land to develop master plan communities in suburban and rural areas and more opportunities for mixed use projects in downtown and urban in fill locations. When thinking about how to convey the vision for a mixed use project that could include uses such as commercial office, retail, multi [...]

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