Tag Archives: 3D architectural rendering
Multi Family Apartment Project Get’s Approval in Napa Valley
St. Anton Partners scored a nice win in Napa Valley when the City Council unanimously approved their new Multi Family Apartment Project. The real winner’s here were a select few already on a list of nearly 300 people that qualify for affordable housing in Napa Valley. This 134 unit project will allocate 27 units for [...]
Full StoryCan a Photorealistic 3D Rendering Change The Way a Space is Designed?
An interesting thing happened on a recent project where we were creating a number of photorealistic renderings for a new hi rise in Honolulu, Hawaii. We were on our way to creating some really nice and very hi quality still renderings and our client was really liking what they were seeing. The fact our client [...]
Full StoryCan The Use of 3D Imagery Increase Your Credibility?
When starting a new development project it seems like an important first step is to develop a good working relationship and open line of communication with the community at large in which you will be building. I have noticed over the years that many community members don’t have the vision that perhaps a developer, architect [...]
Full StoryPCBC-eve
It’s Monday afternoon and I am finalizing my preparations for PCBC. You know, making sure I have enough business cards, checking the flight time and reviewing our exhibit check list. This will be the 20th year of Focus 360 exhibiting in San Francisco and boy have things changed over the years! I won’t get into [...]
Full StoryIntroducing The Value Line Interactive App
I am excited to tell you that next week, during the Pacific Coast Builders Conference in San Francisco, we will introduce our newest addition to our Value Line product mix: The Interactive Sales Center App! This suite of tools will modernize your sales office while engaging, educating and converting your prospects. Each module comes from [...]
Full StoryThe Greenest Model Home is No Model Home
Did you know that a typical 2500 square foot model home produces approx. 35,000 lbs of CO2 per year? So for a typical model complex of 3 model homes, you’re talking about a carbon footprint of approx. 100,000 lbs of CO2 per year! And that’s just for one community! So what if a builder/developer builds [...]
Full StoryVirtual Economic Indicators
The phrase “economic indicator” has become immensely popular as folks look to understand where our economy is heading and, more importantly, has the “great recession” ended. Leading indicators like building permits, initial jobless claims and manufacturers orders are watched intently with hopes for a positive change that would signal the beginning of a recovery. At [...]
Full StoryArch Viz Biz – Say what?
I was meeting with a new client the other day and was reminded that people outside of the Architectural Visualization business (Arch Viz Biz) are not very familiar with the terminology, acronyms and jargon we tend to use. I am usually pretty good about getting a feel for my client’s awareness of such terms and [...]
Full StorySave Time and Money on Your Next 3D Rendering and Animation
One of the bigger challenges we face in producing 3D architectural animations and renderings may surprise you, and it could save you time and money. It is the collection of information! A very common scenario goes something like this: You’re about to launch your new project and are anxious to prepare the visuals that will [...]
Full StoryMixed-Use Developments Are Prime Candidates for 3D Architectural Animations
As time passes, there is less raw land to develop master plan communities in suburban and rural areas and more opportunities for mixed use projects in downtown and urban in fill locations. When thinking about how to convey the vision for a mixed use project that could include uses such as commercial office, retail, multi [...]
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