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Tag Archives: Film

No 3D Renderings – Just Stunning Stop Motion Video

No 3D Renderings – Just Stunning Stop Motion Video

Sometimes you come across a music video that is so visually stunning and interesting that you just can’t stop yourself from watching it. This is one of those videos and I highly recommend you watch it strictly for its entertainment value. It’s by an artist named Oren Lavie and called “Her Morning Elegance”. You may [...]

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3D Architectural Film Versus 3D Fly Through…. Is there a difference?

3D Architectural Film Versus 3D Fly Through….  Is there a difference?

When a new client is referred to focus 360 and wants to commission us to create a new project video to market a development, my first thought is that’s great, and then I immediately move to thinking about what type of video they have in mind for their project. Like in Hollywood, there are block [...]

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Save Time and Money on Your Next 3D Rendering and Animation

Save Time and Money on Your Next 3D Rendering and Animation

One of the bigger challenges we face in producing 3D architectural animations and renderings may surprise you, and it could save you time and money.  It is the collection of information! A very common scenario goes something like this: You’re about to launch your new project and are anxious to prepare the visuals that will [...]

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Western Influences in an Ancient Land

Western Influences in an Ancient Land

Although I’d like to say that I am experienced and worldly global traveler, my international exposure has consisted of routine thumbing through Newsweek and occasional brushes with foreign cab drivers in Las Vegas.  It’s just too easy to stay cloistered in my Southern California bubble. America as well tends to have that insulting effect- vast [...]

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Take the time to do it right!

Take the time to do it right!

I was talking to my old boss the other day and it reminded me of one of his anecdotes that has always stayed with me. My boss worked in visual effects and one the projects he worked on was a movie titled “Fair Game.”  You may remember it as the one and only movie starring [...]

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