Tag Archives: Focus 360
A Virtual Spring Cleaning
I generally don’t get caught up in the annual ritual of “Spring Cleaning” but this year it’s a bit different. We migrated our studio from one side of our building to another in order to make room for a new tenant and in the process experienced the mother of all spring cleanings! We’re talking over [...]
Full StoryVirtual Reservation Services Powered by Focus 360
Focus 360 is pleased to announce a strategic alliance with First Release Homes Inc. Together our companies will offer a new service that will revolutionize traditional new home sales and marketing by providing cutting edge 3D internet technologies Powered by Focus 360, via a unique online Virtual Reservation Services. First Release Homes and Focus 360 recently contracted [...]
Full StoryNo 3D Renderings – Just Stunning Stop Motion Video
Sometimes you come across a music video that is so visually stunning and interesting that you just can’t stop yourself from watching it. This is one of those videos and I highly recommend you watch it strictly for its entertainment value. It’s by an artist named Oren Lavie and called “Her Morning Elegance”. You may [...]
Full StoryThe Greenest Model Home is No Model Home
Did you know that a typical 2500 square foot model home produces approx. 35,000 lbs of CO2 per year? So for a typical model complex of 3 model homes, you’re talking about a carbon footprint of approx. 100,000 lbs of CO2 per year! And that’s just for one community! So what if a builder/developer builds [...]
Full StoryVirtual Economic Indicators
The phrase “economic indicator” has become immensely popular as folks look to understand where our economy is heading and, more importantly, has the “great recession” ended. Leading indicators like building permits, initial jobless claims and manufacturers orders are watched intently with hopes for a positive change that would signal the beginning of a recovery. At [...]
Full StoryArch Viz Biz – Say what?
I was meeting with a new client the other day and was reminded that people outside of the Architectural Visualization business (Arch Viz Biz) are not very familiar with the terminology, acronyms and jargon we tend to use. I am usually pretty good about getting a feel for my client’s awareness of such terms and [...]
Full StorySave Time and Money on Your Next 3D Rendering and Animation
One of the bigger challenges we face in producing 3D architectural animations and renderings may surprise you, and it could save you time and money. It is the collection of information! A very common scenario goes something like this: You’re about to launch your new project and are anxious to prepare the visuals that will [...]
Full StoryView Simulations Could Help Land Your Anchor Tenant
It is one thing to take a photo of your site and use it in your pitch to secure an anchor tenant who insists there must be visibility to their building and signage from the main road or freeway. It is another thing altogether to take that same photo and simulate the building with pylon [...]
Full StoryiPad and Your Sales Office
There has been a lot of hype around Apple’s announcement of their iPad, both positive and negative. Some call it a glorified iTouch while others say it will revolutionize personal computing as we know it. Regardless of where you sit on the iFence, one thing I’m sure of is that it will not go the [...]
Full StoryMixed-Use Developments Are Prime Candidates for 3D Architectural Animations
As time passes, there is less raw land to develop master plan communities in suburban and rural areas and more opportunities for mixed use projects in downtown and urban in fill locations. When thinking about how to convey the vision for a mixed use project that could include uses such as commercial office, retail, multi [...]
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