Tag Archives: Focus 360
Western Influences in an Ancient Land
Although I’d like to say that I am experienced and worldly global traveler, my international exposure has consisted of routine thumbing through Newsweek and occasional brushes with foreign cab drivers in Las Vegas. It’s just too easy to stay cloistered in my Southern California bubble. America as well tends to have that insulting effect- vast [...]
Full StoryValue Line Architectural Rendering and Architectural Animation Update
Our Value Line is off to a great start! The goal was to make Focus 360 accessible to anyone for any project (not just the high end) and I am pleased to report its working! One example is the Fremont, California office of BCA Architects. BCA does a lot of work for schools and churches [...]
Full StoryUsing Architectural Visualization and Animation to Demonstrate LEED Qualities
In looking at this project from a different point of view, the team decided to create a 3D Animation that focused on the internal use and functionality of the structure, coupled with some unique GREEN elements and LEED certified design details all within one presentation. Typically you would show the architectural details and unique design [...]
Full StoryUsing Low Detail 3D Models and Animation as a Planning Tool – Part II
This is an update to the blog I posted on 10/19/09 Low Detail 3D Models and Animation as a Planning Tool. Our client (Gramor Development) retained our services again last September to further refine and enhance the presentation we created for them over a year ago. Their original development plan had evolved quite a bit [...]
Full StoryReflecting the Montage Brand
Without a doubt, Montage Hotels & Resorts is a world-class brand and is “the” brand of choice for discerning consumers. If you’ve ever had the opportunity to visit one of their resorts you know exactly what I’m talking about. Montage creates exceptional developments with a true sense and spirit of place. From their stunningly beautiful [...]
Full StoryGame Changer – Introducing Focus 360′s Value Line
It’s been well known for many years that Focus 360 provides the highest level of architectural illustrations and 3D animations in the industry. In fact, our team has produced high-end projects for some of the most premier residential, commercial and resort developers across the globe. And the fact is, every aspect of our business, from [...]
Full StoryLeverage Existing Marketing Assets to Create Interactive Sales Tools
We all know that builder sales & marketing budgets are tight these days for new or existing projects. Yet the need for dynamic and impactful sales tools in the sale office or community information center is still strong especially in the sluggish real estate market. These sales tools empower sales people to make memorable presentations [...]
Full StoryTake the time to do it right!
I was talking to my old boss the other day and it reminded me of one of his anecdotes that has always stayed with me. My boss worked in visual effects and one the projects he worked on was a movie titled “Fair Game.” You may remember it as the one and only movie starring [...]
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