Tag Archives: Illustration
Using Architectural Visualization and Animation to Demonstrate LEED Qualities
In looking at this project from a different point of view, the team decided to create a 3D Animation that focused on the internal use and functionality of the structure, coupled with some unique GREEN elements and LEED certified design details all within one presentation. Typically you would show the architectural details and unique design [...]
Full StoryReflecting the Montage Brand
Without a doubt, Montage Hotels & Resorts is a world-class brand and is “the” brand of choice for discerning consumers. If you’ve ever had the opportunity to visit one of their resorts you know exactly what I’m talking about. Montage creates exceptional developments with a true sense and spirit of place. From their stunningly beautiful [...]
Full StoryGame Changer – Introducing Focus 360′s Value Line
It’s been well known for many years that Focus 360 provides the highest level of architectural illustrations and 3D animations in the industry. In fact, our team has produced high-end projects for some of the most premier residential, commercial and resort developers across the globe. And the fact is, every aspect of our business, from [...]
Full StoryLeverage Existing Marketing Assets to Create Interactive Sales Tools
We all know that builder sales & marketing budgets are tight these days for new or existing projects. Yet the need for dynamic and impactful sales tools in the sale office or community information center is still strong especially in the sluggish real estate market. These sales tools empower sales people to make memorable presentations [...]
Full StoryNew 3D Animation Helps Client Win Best Residential Award at Cityscape
Despite the recession, technology and 3D art continue to advance at a rapid pace, so today I want to share what I believe is the new standard for Master Plan Community animated videos, or short films as we like to refer to them. The subject matter for this video is a new MPC just outside [...]
Full StoryLaguna Cliffs Extreme Makeover
So what do you do with an outdated and well-worn resort hotel, but in a great location on the waterfront in Dana Point, CA that’s having to compete with the Montage, the Ritz-Carlton and the St. Regis resorts on the Orange County coastline? Simple, you hire a world-class architect and interior designer to renovate the [...]
Full StoryRenovation and Entitlement Projects Need Visuals Too!
I’m hearing lots of discussion lately on how to market incomplete and/or neglected bank owned properties. Interestingly enough, these properties are perfect for Visual Analysis, or photo-simulations as they are often called. What is that you might ask? Essentially, a photo is taken of the subject-property and digitally enhanced to show the proposed completed condition. [...]
Full StoryVirtual Freeway View Equals Tenant Interest
I recently called one of our industrial developer clients to check in on how their distribution project was going and specifically how the 3D aerial rendering we provided was working out for them. I knew the aerial view was going to be very important to the success of the leasing effort, since there was a [...]
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