Tag Archives: Rendering
Multi Family Apartment Project Get’s Approval in Napa Valley
St. Anton Partners scored a nice win in Napa Valley when the City Council unanimously approved their new Multi Family Apartment Project. The real winner’s here were a select few already on a list of nearly 300 people that qualify for affordable housing in Napa Valley. This 134 unit project will allocate 27 units for [...]
Full StoryRock Star Fixer-Upper House for a cool $32m!
We were recently engaged by the Montage Resort in Laguna Beach, CA to help them with the marketing of a multi-million dollar custom home in the prestigious neighborhood of the Montage Residences. The home had been under construction for nearly 4 years and still unfinished when the owner decided to sell the property about four [...]
Full StoryCan a Photorealistic 3D Rendering Change The Way a Space is Designed?
An interesting thing happened on a recent project where we were creating a number of photorealistic renderings for a new hi rise in Honolulu, Hawaii. We were on our way to creating some really nice and very hi quality still renderings and our client was really liking what they were seeing. The fact our client [...]
Full StoryDo Interactive Sales Tools Really Work?
You read about this stuff all the time. Interactive sales tools for the sales office point of sale. Do they really work? Do they really build rapport between the buyer and seller? Do they really get prospects fully engaged with the sales staff? Do they really help buyers understand the different floor plans, floor plan [...]
Full StoryPCBC-eve
It’s Monday afternoon and I am finalizing my preparations for PCBC. You know, making sure I have enough business cards, checking the flight time and reviewing our exhibit check list. This will be the 20th year of Focus 360 exhibiting in San Francisco and boy have things changed over the years! I won’t get into [...]
Full StoryThe Greenest Model Home is No Model Home
Did you know that a typical 2500 square foot model home produces approx. 35,000 lbs of CO2 per year? So for a typical model complex of 3 model homes, you’re talking about a carbon footprint of approx. 100,000 lbs of CO2 per year! And that’s just for one community! So what if a builder/developer builds [...]
Full StorySave Time and Money on Your Next 3D Rendering and Animation
One of the bigger challenges we face in producing 3D architectural animations and renderings may surprise you, and it could save you time and money. It is the collection of information! A very common scenario goes something like this: You’re about to launch your new project and are anxious to prepare the visuals that will [...]
Full StoryView Simulations Could Help Land Your Anchor Tenant
It is one thing to take a photo of your site and use it in your pitch to secure an anchor tenant who insists there must be visibility to their building and signage from the main road or freeway. It is another thing altogether to take that same photo and simulate the building with pylon [...]
Full StoryValue Line Architectural Rendering and Architectural Animation Update
Our Value Line is off to a great start! The goal was to make Focus 360 accessible to anyone for any project (not just the high end) and I am pleased to report its working! One example is the Fremont, California office of BCA Architects. BCA does a lot of work for schools and churches [...]
Full StoryUsing Architectural Visualization and Animation to Demonstrate LEED Qualities
In looking at this project from a different point of view, the team decided to create a 3D Animation that focused on the internal use and functionality of the structure, coupled with some unique GREEN elements and LEED certified design details all within one presentation. Typically you would show the architectural details and unique design [...]
Full Story