Tag Archives: Rendering
Game Changer – Introducing Focus 360′s Value Line
It’s been well known for many years that Focus 360 provides the highest level of architectural illustrations and 3D animations in the industry. In fact, our team has produced high-end projects for some of the most premier residential, commercial and resort developers across the globe. And the fact is, every aspect of our business, from [...]
Full StoryLeverage Existing Marketing Assets to Create Interactive Sales Tools
We all know that builder sales & marketing budgets are tight these days for new or existing projects. Yet the need for dynamic and impactful sales tools in the sale office or community information center is still strong especially in the sluggish real estate market. These sales tools empower sales people to make memorable presentations [...]
Full StoryTake the time to do it right!
I was talking to my old boss the other day and it reminded me of one of his anecdotes that has always stayed with me. My boss worked in visual effects and one the projects he worked on was a movie titled “Fair Game.” You may remember it as the one and only movie starring [...]
Full StorySimulating a Steep Grade Can Be Tricky
When our client asked us to create a 3D simulation of a proposed grade change with a 30 foot retaining wall in front of their already existing building, we knew that would be an interesting and challenging study to produce. The primary goal for this simulation was to help our client better explain to both [...]
Full StoryLaguna Cliffs Extreme Makeover
So what do you do with an outdated and well-worn resort hotel, but in a great location on the waterfront in Dana Point, CA that’s having to compete with the Montage, the Ritz-Carlton and the St. Regis resorts on the Orange County coastline? Simple, you hire a world-class architect and interior designer to renovate the [...]
Full StoryRenovation and Entitlement Projects Need Visuals Too!
I’m hearing lots of discussion lately on how to market incomplete and/or neglected bank owned properties. Interestingly enough, these properties are perfect for Visual Analysis, or photo-simulations as they are often called. What is that you might ask? Essentially, a photo is taken of the subject-property and digitally enhanced to show the proposed completed condition. [...]
Full StoryVirtual Freeway View Equals Tenant Interest
I recently called one of our industrial developer clients to check in on how their distribution project was going and specifically how the 3D aerial rendering we provided was working out for them. I knew the aerial view was going to be very important to the success of the leasing effort, since there was a [...]
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