In a soft market, buyers are more selective—and visual. Focus 360 helps builders stand out with immersive tools like 3D tours, renderings, and interactive site maps that build trust, spark emotion, and drive faster decisions.
In a soft market, buyers are more selective—and visual. Focus 360 helps builders stand out with immersive tools like 3D tours, renderings, and interactive site maps that build trust, spark emotion, and drive faster decisions.
Home design isn’t just about floorplans and finishes anymore—it’s about creating experiences that resonate with today’s tech-savvy, wellness-focused, and sustainability-minded buyer
The fOCUS360 team attended the NAHB International Builders’ Show 2025, where we had the opportunity learn about where the industry is headed and strategies for maximizing both marketing engagement and sales conversions. Here are some key insights our team took away!
The marketing funnel is constantly changing and adapting. In an omnichannel world, how can you best communicate with prospective buyers and increase brand exposure in a way that is both effective and engaging? Our CMO Jenn Cooper breaks down understanding buyer psychology and the best ways to level up your marketing strategies to cover all of your bases.
The recent Housing Transformation Summit brought together homebuilder and multifamily executives across the country for three days of innovative discussions on key topics including a dedicated track for digital solutions. Our team member and marketing leader Jennifer Cooper was this year's digital solutions track chair and is excited to share a snapshot of the learnings uncovered with industry experts and panelists she worked with over the last several months.
Why technology should have a seat at the table during budget season.
