Homebuilders are on the cusp of wanting to evolve their products and grow their footprints while figuring out how to be profitable in a softer marketplace. Post-covid has left a whirlwind of demands for that growth, changing cultures, surges of new hires and some sudden layoffs.
It’s a buyer’s market and a consumer-first, and consumer-centric retail world. If you didn’t know these tidbits, then it’s time to relook at your marketing plan and strategy.
Colors, patterns, textures, and furniture flow are all things interior designers consider when creating “home-made” spaces.
“1 in 5 workers quit in the last 6 months” according to the 2022 State of Talent Optimization Report
Focus 360 prides itself on bringing your projects to life in the highest quality manner.
Online Sales Counselors (OSCs) are the ones who man or (wo)man your online sales model home.
Last month our whole team came together from across the country to celebrate in Doheny Beach with their families. There was food, games, raffles, and—perhaps the best of all—an intense Cornhole competition, complete with medals and prizes.
Focus 360 was recently named as one of the 2022 Best Places to Work in Orange County for the fourth year in a row! The awards program is a project of the Orange County Business Journal and is designed to identify, recognize, and honor the best places of employment in Orange County, California that benefit the county's economy, its workforce, and businesses.
As selling season winds its way through new times for the homebuilding industry, how will builders and real estate developers continue to engage in new ways? The answer is understanding what your customer path desires and how consumers want to connect with your education and decision points.
Content is king and what better way to share knowledge and reinforce the topic than with a new platform to deliver fresh content each month! At Focus 360 we believe in partnering with clients across industries to offer the best, state-of-the-art visual tech that connects a company’s vision of architecture, design, livability, and sense of place to its marketing strategy. You see, visual tech is probably the most important tool in a marketer’s toolbox today and we want to talk about the customer journey, first impressions, branding, and advances in tools that offer customers more knowledge. We help build the journey to help customers find what they want in a home, in a rental community, in that empty nest next step, or discovering a new retail or hospitality location on the horizon. Visual tech sells so many experiences that may not even live on broken ground yet. It’s the first step to entice, engage and inform. The 360 Vue will showcase new projects, challenge new ideas of thought, explore emerging tech discoveries and explain our growing product proposition. Additionally, we cannot forget our people. Our race team and project managers dream up and build our award-winning library of visual greatness. We will introduce team members, highlight our experiences, and share what keeps our team at the top of customer service and fun! We welcome you to a new Vue! Not biased, not boring, authentic, fun, sometimes unexpected, and always informative. Be sure to sign up to receive our monthly updates here on this page! Have a topic you would like us to expand on? Want to embark on a live vlog conversation? Serve up your ideas to our resident marketing expert Jennifer Cooper Jenniferc@focus360.com and we will be in touch.
