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Selling in a Soft Market: How Builders Are Winning Buyers Before Models Open

29 October, 2025

When the housing market softens, the challenge isn’t just selling, it’s selling confidence. Buye...

Marketing Budget Roadmap: How Homebuilders Can Win with Visual Asset Planning

5 September, 2025

In a soft market, buyers are more selective—and visual. Focus 360 helps builders stand out with im...

Selling in a Soft Market? Show, Don’t Tell with Focus 360

28 July, 2025

In a soft market, buyers are more selective—and visual. Focus 360 helps builders stand out with im...

Beyond the Script: Lessons from Ryan Taft on How Authentic Conversations Drive Sales

30 June, 2025

Home design isn’t just about floorplans and finishes anymore—it’s about creating experiences t...

Redefining Homebuilding: Top Consumer Trends

23 May, 2025

Home design isn’t just about floorplans and finishes anymore—it’s about creating experiences t...

Key Takeaways from IBS 2025: Marketing & Sales Strategies for Homebuilders

7 March, 2025

The fOCUS360 team attended the NAHB International Builders’ Show 2025, where we had the oppo...

Top 5 Home Design Trends for 2025

30 January, 2025

Welcome to 2025! With the new year comes a fresh wave of home design trends that are captivating the...

The 5 Must-Know Features Enhancing Home Buyer Journeys

13 December, 2024

We are thrilled to announce that NEXT just released a fresh update and it’s now live for use! This...

Navigating marketing challenges amidst planning season: budgets, AI, leads and marketing ROI

19 August, 2024

Homebuilders are on the cusp of wanting to evolve their products and grow their footprints while fig...

Dive into 2024 Trends with “Intrend Volume 4”

3 May, 2024

Curious about how consumer trends are influencing change in the homebuilding industry this year? ...

Level Up: How Will You Level Up to the Changing Marketing Funnel?

26 February, 2024

The marketing funnel is constantly changing and adapting. In an omnichannel world, how can you best ...

Digital Solutions and Lessons from The Housing Transformation Summit 2023

30 November, 2023

The recent Housing Transformation Summit brought together homebuilder and multifamily executives acr...