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Steve Ormonde
2025-06-04T09:28:22-07:00
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Visual Tech
How Many Clicks is Too Many?
10 April, 2026
The homebuying journey rarely begins with a scheduled tour or a conversation with a sales team. In m...
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What Buyers Expect To Know Before They Ever Talk To a Sales Rep
27 March, 2026
The homebuying journey rarely begins with a scheduled tour or a conversation with a sales team. In m...
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From First Search to First Visit: How New Home Buyers are Researching in 2026
13 March, 2026
The homebuying journey rarely begins with a scheduled tour or a conversation with a sales team. In m...
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Before Buyers Commit, They Need To See This
27 February, 2026
Spring buyers are stepping into the season with a mix of caution and hope. In our last blog, we shar...
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Preparing Sales Teams for a Cautious Spring Buyer
12 February, 2026
At the beginning of this month, our team listened closely as economist John Burns shared his researc...
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How 8 Homes Pre-Sold Before Construction
30 January, 2026
Explore how Brookfield Residential’s Vista at Orchard Hills used interactive floorplans and animat...
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AI in Homebuilding: Why Technology Alone Isn’t Enough
19 January, 2026
Builders are turning to AI to analyze buyer behavior, forecast demand, optimize pricing, generate co...
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Selling in a Soft Market: How Builders Are Winning Buyers Before Models Open
29 October, 2025
When the housing market softens, the challenge isn’t just selling, it’s selling confidence. Buye...
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Marketing Budget Roadmap: How Homebuilders Can Win with Visual Asset Planning
5 September, 2025
In a soft market, buyers are more selective—and visual. Focus 360 helps builders stand out with im...
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Selling in a Soft Market? Show, Don’t Tell with Focus 360
28 July, 2025
In a soft market, buyers are more selective—and visual. Focus 360 helps builders stand out with im...
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Beyond the Script: Lessons from Ryan Taft on How Authentic Conversations Drive Sales
30 June, 2025
Home design isn’t just about floorplans and finishes anymore—it’s about creating experiences t...
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Redefining Homebuilding: Top Consumer Trends
23 May, 2025
Home design isn’t just about floorplans and finishes anymore—it’s about creating experiences t...
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