The marketing funnel is constantly changing and adapting. In an omnichannel world, how can you best communicate with prospective buyers and increase brand exposure in a way that is both effective and engaging? Our CMO Jenn Cooper breaks down understanding buyer psychology and the best ways to level up your marketing strategies to cover all of your bases.
The recent Housing Transformation Summit brought together homebuilder and multifamily executives across the country for three days of innovative discussions on key topics including a dedicated track for digital solutions. Our team member and marketing leader Jennifer Cooper was this year's digital solutions track chair and is excited to share a snapshot of the learnings uncovered with industry experts and panelists she worked with over the last several months.
Why technology should have a seat at the table during budget season.
Whether you are looking at new AI developments or the best way to organize recipes, understanding what specific aspects of customer engagement and experience users enjoy may just help us come up with the next best app experience.
Looking at the benefits of integrated service partnerships, some marketers may ask what they should look for when exploring their current applications and future technology endeavors for integration capabilities.
There are many factors in bringing a development masterplan to fruition - solid marketing strategies greatly ease the process.
Is there room for A.I. in real estate marketing, or are content generation models just another trend?
It’s a buyer’s market and a consumer-first, and consumer-centric retail world. If you didn’t know these tidbits, then it’s time to relook at your marketing plan and strategy.
Colors, patterns, textures, and furniture flow are all things interior designers consider when creating “home-made” spaces.
As selling season winds its way through new times for the homebuilding industry, how will builders and real estate developers continue to engage in new ways? The answer is understanding what your customer path desires and how consumers want to connect with your education and decision points.
