Proven Track Record

After rendering thousands of successfully sold residential projects we know what moves home buyers toward purchase. The render quality and overall customer reaction to our products advance consumer trust and viable leads.

A long term understanding of the unique needs of residential builders makes our team the right partner to bring your residential vision to fruition.

Over

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Residential Projects & Counting

Understand
Builders’ Needs

Residential projects have a unique rhythm as builders weigh construction challenges against shifting consumer demands. Each change affects schedules and deadlines. Working with residential builders is what we do, drawing upon our experience and flexibility to make each project a success.

TIP: High quality renderings can reveal necessary design changes and improvements, while saving builders time and money overall.

Understanding The Modern Buyer

Quickly getting inside the mind of the home buyer can shorten your sales cycle considerably. We pioneered virtual model homes more than 35 years ago and remain at the forefront of the industry as the home buying marketplace gets more virtual every day.

Our 5-star customer satisfaction rating comes from our industry best renderings, design flexibility, upscale presentation, and exhilarating user experience.

All The Tools You Need

The right tools are important in every phase, from designing to building to selling. After three decades of helping residential builders, we have developed the best tools in the industry to help you sell homes efficiently, effectively, and quickly.

Responsive Team

The depth of our award-winning team is what has made us innovators in architectural visualization for more than three decades. We enjoy long-term relationships with our clients, effectively serving as partners and consultants on each new development.

Our responsive team works from one of our four national U.S. offices, capable of quick turnaround, scaling for larger projects, and meeting your immediate needs.

We are working with great clients

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McCaffrey Homes Logo
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    Architectural Renderings

    Bring your design to life before it’s even built with our award-winning Architectural Renderings.

    We produce interiors, single-family and multi-family elevations, amenities, custom buildings, lifestyle environments, and much more.

    Virtual
    Model Homes

    Award-winning Virtual Model Homes by Focus 360 allow your customers to experience what their home will look like before it is built, including custom finishes and textures.

    next™
    Software

    Easy to use, interactive software that helps builders accelerate sales, increase customer engagement, streamline assets, and generate better leads.