Throughout the rest of production, the team is focused on the customer. Each project has its own unique mood and visual language, and open client dialogue is essential to help pinpoint exactly what’s important to each client. A list of location perks and advantages is useful for the technical aspect of any given project, and the “character and voice” of every project is determined by client interactions. Every project Focus 360 started has the same end goal: to create a cohesive, cinematic work of art that evokes the interest and emotion of the viewer. This customer-centric approach, when paired with the collaboration of the Focus 360 team, is what makes finding the hidden nuggets of gold in each client’s vision possible. Dave says it’s the tiny, minute details that ultimately make our final projects works of art. For example, Dave recalls a client that was in love with the topography and landscaping of their project which had an abundance of trees and hills. So, Dave and the rest of the team made sure to work this into the interior by reflecting the surrounding nature into the artwork on the walls, choosing furniture that was made of natural woods, and matching the fabrics to the hues of the terrain. While a viewer won’t notice these fine touches immediately, they are ultimately what places the cherry on top of Focus deliverables. Details such as these are often found in the client’s reasonings for why they personally love the project, whether that be the atmosphere the client is striving for or the type of people that the project is geared to.
But how does this process translate to the day-to-day here in Focus 360’s office? A typical day in the life of an Art Director and the production team runs in a similar structure as most roles with a few essential daily activities and running priorities. Such as, when Dave first gets to the office, he has a two-part check-in process to briefly touch base with the multiple different projects Focus 360 is presently working on and checks in with his vast team of artists. Then, Dave makes sure to check in with his Project Leads to ensure all projects are on track with their deadlines and are in line with Focus’ expected quality level of excellence. Quality checking each project at its various stages is also essential to ensuring Focus 360’s top-quality work is consistently delivered. To make this possible, Dave takes it upon himself to review collective work and inspect it from the standpoint of artistic quality and accuracy. These quality checks allow fresh eyes to continuously review projects for any tiny errors that could have been otherwise overlooked. In addition, Dave works with the Sales Department very closely throughout the various stages of production to collaborate on finding the best way to share every client’s unique story.