The marketing funnel is constantly changing and adapting. In an omnichannel world, how can you best communicate with prospective buyers and increase brand exposure in a way that is both effective and engaging? Our CMO Jenn Cooper breaks down understanding buyer psychology and the best ways to level up your marketing strategies to cover all of your bases.
The recent Housing Transformation Summit brought together homebuilder and multifamily executives across the country for three days of innovative discussions on key topics including a dedicated track for digital solutions. Our team member and marketing leader Jennifer Cooper was this year's digital solutions track chair and is excited to share a snapshot of the learnings uncovered with industry experts and panelists she worked with over the last several months.
Why technology should have a seat at the table during budget season.
Whether you are looking at new AI developments or the best way to organize recipes, understanding what specific aspects of customer engagement and experience users enjoy may just help us come up with the next best app experience.
Looking at the benefits of integrated service partnerships, some marketers may ask what they should look for when exploring their current applications and future technology endeavors for integration capabilities.
There are many factors in bringing a development masterplan to fruition - solid marketing strategies greatly ease the process.
Is there room for A.I. in real estate marketing, or are content generation models just another trend?
How you show up with interactive experiences matters, and more builders today are realizing that interactivity is the key to standing out. Buyers expect more choice and options to explore what they want to purchase, and Interactive Floorplans pay off a grand customer experience when buyers can explore how to make their home live the way they need it to.
It’s a buyer’s market and a consumer-first, and consumer-centric retail world. If you didn’t know these tidbits, then it’s time to relook at your marketing plan and strategy.
Save time and production dollars with Value Engineered Virtual Model Homes. There is no better way to test your floorplan designs in a virtual manner that saves time, money and building resources. Let’s explore why it’s a great option for builders to consider.
