AI in Homebuilding: Why Technology Alone Isn’t Enough
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Selling in a Soft Market: How Builders Are Winning Buyers Before Models Open
When the housing market softens, the challenge isn’t just selling, it’s selling confidence. Buyers are more cautious, competition gets fierce, and incentives start eating away at margins.
Marketing Budget Roadmap: How Homebuilders Can Win with Visual Asset Planning
In a soft market, buyers are more selective—and visual. Focus 360 helps builders stand out with immersive tools like 3D tours, renderings, and interactive site maps that build trust, spark emotion, and drive faster decisions.
Selling in a Soft Market? Show, Don’t Tell with Focus 360
In a soft market, buyers are more selective—and visual. Focus 360 helps builders stand out with immersive tools like 3D tours, renderings, and interactive site maps that build trust, spark emotion, and drive faster decisions.
Beyond the Script: Lessons from Ryan Taft on How Authentic Conversations Drive Sales
Home design isn’t just about floorplans and finishes anymore—it’s about creating experiences that resonate with today’s tech-savvy, wellness-focused, and sustainability-minded buyer
Redefining Homebuilding: Top Consumer Trends
Home design isn’t just about floorplans and finishes anymore—it’s about creating experiences that resonate with today’s tech-savvy, wellness-focused, and sustainability-minded buyer
Navigating marketing challenges amidst planning season: budgets, AI, leads and marketing ROI
Homebuilders are on the cusp of wanting to evolve their products and grow their footprints while figuring out how to be profitable in a softer marketplace. Post-covid has left a whirlwind of demands for that growth, changing cultures, surges of new hires and some sudden layoffs.
Dive into 2024 Trends with “Intrend Volume 4”
Curious about how consumer trends are influencing change in the homebuilding industry this year?
Level Up: How Will You Level Up to the Changing Marketing Funnel?
The marketing funnel is constantly changing and adapting. In an omnichannel world, how can you best communicate with prospective buyers and increase brand exposure in a way that is both effective and engaging? Our CMO Jenn Cooper breaks down understanding buyer psychology and the best ways to level up your marketing strategies to cover all of your bases.
Digital Solutions and Lessons from The Housing Transformation Summit 2023
The recent Housing Transformation Summit brought together homebuilder and multifamily executives across the country for three days of innovative discussions on key topics including a dedicated track for digital solutions. Our team member and marketing leader Jennifer Cooper was this year's digital solutions track chair and is excited to share a snapshot of the learnings uncovered with industry experts and panelists she worked with over the last several months.