In a soft market, buyers are more selective—and visual. Focus 360 helps builders stand out with immersive tools like 3D tours, renderings, and interactive site maps that build trust, spark emotion, and drive faster decisions.
Home design isn’t just about floorplans and finishes anymore—it’s about creating experiences that resonate with today’s tech-savvy, wellness-focused, and sustainability-minded buyer
Home design isn’t just about floorplans and finishes anymore—it’s about creating experiences that resonate with today’s tech-savvy, wellness-focused, and sustainability-minded buyer
Homebuilders are on the cusp of wanting to evolve their products and grow their footprints while figuring out how to be profitable in a softer marketplace. Post-covid has left a whirlwind of demands for that growth, changing cultures, surges of new hires and some sudden layoffs.
Curious about how consumer trends are influencing change in the homebuilding industry this year?
The marketing funnel is constantly changing and adapting. In an omnichannel world, how can you best communicate with prospective buyers and increase brand exposure in a way that is both effective and engaging? Our CMO Jenn Cooper breaks down understanding buyer psychology and the best ways to level up your marketing strategies to cover all of your bases.
The recent Housing Transformation Summit brought together homebuilder and multifamily executives across the country for three days of innovative discussions on key topics including a dedicated track for digital solutions. Our team member and marketing leader Jennifer Cooper was this year's digital solutions track chair and is excited to share a snapshot of the learnings uncovered with industry experts and panelists she worked with over the last several months.
Why technology should have a seat at the table during budget season.
Whether you are looking at new AI developments or the best way to organize recipes, understanding what specific aspects of customer engagement and experience users enjoy may just help us come up with the next best app experience.
Looking at the benefits of integrated service partnerships, some marketers may ask what they should look for when exploring their current applications and future technology endeavors for integration capabilities.
